Salesforce Marketing Cloud

Contents

Overview

Salesforce Marketing Cloud (Marketing Cloud) is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions. These solutions empower organizations of all sizes to communicate with their customers through email, mobile, social media, and websites.

Major features of Janrain’s Marketing Cloud integration include:

Prerequisites

Installation

The bulk of integrating Marketing Cloud with Janrain solutions is performed behind the scenes by Janrain. Do the following steps to finish the installation:

  1. Create a test account in Marketing Cloud (for Janrain testing purposes).
  2. Create a production account in Marketing Cloud (for the final integration to use once testing is complete).
  3. Complete the questionnaire (included in the deliverables provided by Janrain). These answers inform the back-end configuration.

Information Required by Janrain

Information required by Janrain differs depending on what features of Janrain’s Marketing Cloud integration are being implemented. The following is a general list of the information that Janrain will request for implementation.

General Details

Salesforce Marketing Cloud Details

Data Mapping

Transaction Email Details

Email Lists