Adobe Analytics

Contents

Overview

Figure 1: Social Sharing

Figure 1: Social Sharing

A number of events are fired through the Janrain login process that can be used to track login activity in your Adobe Analytics Account:

We add handlers for each of these events in the janrainWidgetOnload function. Adobe provides two functions you can use after the page loads to record activity: t() and tl(). We use tl() because it does not cause a page view to be counted, but if you would like to count a page view for each login event, t() works as well (keep in mind that if you attach a handler to each event you could end up counting an extra five page views per successful login). Our finished janrainWidgetOnload function looks like this:

For each event we are calling the submitOmnitureEvent function to which we pass the name of the event, the provider the user is attempting to log in with, and a name for the link that was clicked. The submitOmnitureEvent function then creates a new s object by passing the global s_account variable in to s_gi(), and on that s object we set the variables we would like to track. We are tracking an event and setting a traffic variable (prop19) and a conversion variable (eVar19) with the name of the provider. This allows us to break down events by provider in SiteCatalyst. The tl() function actually stands for tracklinks and can be used to track file downloads and exit links, but here we are passing it a second argument (o) which is used when tracking custom links. The custom links setting allows us to repurpose this function to meet our needs.

Custom Success Events

SiteCatalyst allows you to create up to 100 custom events. Here we are using event1 – event6, but you can set it up using any six events you like. In order to give your events friendlier and more useful names you need to do some configuration in your SiteCatalyst account. You can find the setup for custom events by going to Admin > Admin Console > Report Suites > Edit Settings > Conversion > Success Events.

Figure 2: Setup for Custom Events

Traffic Variable

To give useful names to your traffic variable (prop19), go to Admin > Admin Console > Report Suites > Edit Settings > Traffic > Traffic Variables.

Figure 3: Traffic Variables

Conversion Variable

To give useful names to your conversion variable (eVar19), go to Admin > Admin Console > Report Suites > Edit Settings > Conversion > Conversion Variables.

Figure 4: Conversion Variables

Your New Report Suite

Once you have configured your report suite, and log out and back in to SiteCatalyst, all these newly-named variables are displayed in your report navigation.

Figure 5: Newly-named Variables Displayed in Report Navigation

You can now display a report of how many times somebody has started the login process.

Figure 6: Count of Login Process Starts

You can break that report down further and look at how many logins started with each provider.

Figure 7: Count of Login Process Starts Broken Down by Provider

Figure 8: Count of Login Process Starts Broken Down by Provider

The following code (along with the Adobe code that you are required to add to every page) is the minimum code you need to get this example up and running on your site. Note: JavaScript in the <head> section runs asynchronously (it does not slow the page load).